X  If you are executing your programs successfully but not achieving the results you’d expect, an outsider’s perspective can offer new insight. Whether you have a formal strategy or a less-articulated approach, our first step is an assessment of what is working, what is not working and what is being overlooked. Based on the assessment, further market research (using purchased research, focus groups, customer surveys or other methods) may be helpful. After analysis of all the data available, we’ll use brainstorming and planning sessions to develop a new or revised strategy. Marketing Accelerant can help you put all the pieces together into a coherent package that will guide and focus your priorities, programs and deliverables. Your team will share a clearly articulated strategy, so you can rest assured that you are doing the right things to achieve your most important goals.

 X  Clear writing is critical to business success, whether for social media and internet presence, lead generation, technical documentation or other purposes. But in a busy world, writing can be a slow and agonizing process. Or it can become the first thing to put aside when other priorities arise. Marketing Accelerant is your resource for quick, clear and concise writing in a variety of styles appropriate for Blog ghostwriting, business and technical writing and traditional marketing writing including advertising copy, case studies, whitepapers and product literature.

 X  Social and Viral Marketing offer the biggest opportunities to change how we reach our audience since the advent of the internet. Is your business using these new media effectively? Or are you, like many traditional marketers, either standing at the shore, not sure how to put your foot in the water, or reeling from an unsuccessful attempt to navigate these treacherous new waters? Marketing Accelerant can help you devise and implement a Social Marketing plan that makes sense for YOUR business, with the right mix of Social Media campaigns directed to the best-suited social media platform. Whether it’s Twitter or Facebook (or both) or whatever comes next, Marketing Accelerant will help make sure you are in front of the trend. Marketing Accelerant also offers executive Blog ghostwriting for a reasonable fee, to keep your company profile in the forefront of your market, with a consistent and reliable stream of blog postings in your voice.

 X  Are you taking advantage of marketing opportunities with your best partners? Are you missing out on opportunities to partner with synergistic companies? Or stuck with a raft of mediocre partnerships? Marketing Accelerant offers a depth of experience in partner marketing that can transform your partner marketing program.

 X  Your website is the face of your business presence to the world. Does it fully reflect your vision, your mission and your purpose? Is it the best possible portrait of your business? If it is only adequate or mediocre, you are bleeding opportunity with each passing day. Can you afford to present anything but your best possible face to prospects, customers, recruits, analysts and the press? Marketing Accelerant will help you take your website to the next level. Whether you need the simplest ‘brochure’ website or a complex, interactive storefront, we can help you review what works and what doesn’t, and create, update or overhaul your website to make it the best possible promoter of your business. We offer on-going maintenance services if you prefer to outsource that as well, with 24-hour turnaround on updates.

 X  It is possible to spend a virtually unlimited amount on developing (and solidifying) your identity and/or brand in the market. How much is enough, and how much is overkill? And what value can you expect to get from a successful campaign? Marketing Accelerant offers a sane and practical approach to spending on identity and branding. Unless you are haunted by big legacy issues, identity projects can be fairly straightforward. If you know your target audience and have a clear and consistent organizational ‘self-image’, developing corporate or product identity should be a fairly painless and relatively inexpensive. Let Marketing Accelerant show you how.

 X  Events, while key to lead generation and building or maintaining a market presence in your industry, can be a huge drain on your resources. Worse, an event can devolve into a huge ‘lost opportunity’ if you simply don’t have the resources to take full advantage of all the event services, programs and follow-up opportunities. Marketing Accelerant can provide or complement your event planning resources so that you can focus on strategic issues and rest assured that when your event arrives, it will go off smoothly and successfully, and will be designed to achieve pre-established metrics for success.

 X  Product Marketing includes a vast array of responsibilities, some of which can easily be siphoned off to outside resources when needed. If you are constantly putting off or getting distracted from these tasks, consider letting Marketing Accelerant help you complete them, cross them off your to-do list and start reaping their benefits. For instance:

• Can your organization readily and consistently describe your target customer? Do you know what your target customer(s) need? What inspires, empowers, annoys, frustrates them? Marketing Accelerant offers proven expertise in market segmentation and customer profiling to help your team focus on the tasks and priorities that will make the difference for your most important customer base.

• Do you understand your customers’ actual needs? Do you have a mechanism to consolidate customer inputs into your product planning process (beyond what the most recent customer told your best salesperson)? Marketing Accelerant Needs Assessments will help fill in those blanks to help your organization agree on new product requirements: what product or service and what delivery mechanism will resonate best with your target prospects.

• Product Release can be an overwhelming time. Launch events, press releases, analyst tours and all the myriad requirements for product introduction and announcement: product literature, website updates, pricing can stretch a marketing team to the breaking point. Marketing Accelerant is here to help you out with any of these key activities.

 X  Your sales department depends on marketing for adequate lead generation to keep their funnel full. Good leads are the life-blood of a company, and lead generation consumes by far the greatest part of the average marketing budget. But if your lead management ‘process’ is just the tedious chore of churning out thousands of names to foist off onto sales, then you aren’t creating much value from your investment. And chances are, there’s more than a little ongoing contention between sales and marketing.

Whether leads come from webinars, events, direct marketing, online efforts or traditional advertising, they must be actively managed or the investment is largely wasted. Closing the loop on lead management can transform your sales cycle. When marketing and sales agree on a process for moving leads through the process from ‘qualified’ to ‘customer’, measurable results become possible. This also creates the opportunity for marketing to build cultivation programs for non-qualified leads as an additional (and virtually free) source of qualified leads for sales, increasing the value of every lead generation program executed.

Whether you already have a database of leads, or are just starting to generate them, Marketing Accelerant can help optimize your lead generation and lead management efforts to maximize your value from every lead and improve your sales and marketing interactions.

 X  Marketing Accelerant offers skilled resources for supporting product management functions from project planning and management to managing product release, as well as traditional Product Lifecycle Management responsibilities.